Brand and graphic design.

Why use a graphic design company?

Our 360° vision and expertise in visual communications enable us to bring your corporate identity to life in a powerful and professional way. We combine form and substance, thanks to our creative talents and experience in graphic design and brand creation. We can design unique solutions that capture your audience’s attention and build brand awareness.

Working together, we are committed to meeting your requirements and creating designs that accurately reflect your vision and values. Whether you need print media, web design or global communications consultancy, we’re here to support you every step of the way.

Not sure ? Read on.

The expertise of our brand and graphic design agency.

Visual identity and logo

Brand strategy and branding

Creation of communication and print media

Datavisualization and infographics

Motiondesign

Webdesign and website

Our graphic design projects.

Our methodology.

01. In-depth understanding of objectives and values

In our graphic design and creative approach, we begin our work with a deep understanding of your objectives and values. Through a detailed semantic audit, a brief and qualitative questionnaires, we fully grasp how your brand is perceived. For you, for your employees, but also for your customers. Because graphic design is an integral part of your communication strategy. This approach enables us to identify your needs in terms of brand design, and to develop the most useful communication media in line with the needs of your target audience. Every step of the way, we customize your ideas to create a strong visual identity, offering design expertise that perfectly matches your brand strategy.

02. Benchmark and analyze the competition in your sector

We conduct a comprehensive study of the competitive landscape in your industry. Using specialized tools, we examine the strategies adopted by your competitors. We also evaluate all communication media used. This analysis enables us to define an effective branding strategy, based on relevant graphic elements and a strong visual identity. Our aim is to personalize every aspect of your project, meeting your expectations while applying a principle dear to Perceptiom: “less is more”.

03.Developing creative concepts and testing them on various media

After this comprehensive analysis, we set about developing unique creative concepts for your project. By fusing different inspirations and exploring different universes and media to multiply the graphic design tenfold, we aim to offer you innovative solutions. Our team of experienced graphic designers and communications consultants work closely with you to bring your new identity to life. Each concept is carefully tested to ensure its effectiveness and fit with your overall communications vision.

04. Content creation

Thanks to our in-depth expertise in graphic design, we strive to produce content that not only reflects your brand identity, but also captures the attention of your target audience. Not one without the other. Each element is developed to ensure visual consistency and perfect relevance to your communication objectives. Our integrated approach to a 360° communications strategy enables us to create authentic, engaging content that effectively conveys your message and reinforces the image of your project. And we owe it all to thoughtful art direction.

05. 360° & digital impact

Content adaptation plays a crucial role in optimizing your online visibility. We strategically adapt your content to various communication channels, including print, digital, motion and website design. This approach ensures maximum consistency in the delivery of your brand identity and message, reinforcing brand recognition with your audience. In addition, by designing your content within an SEO strategy, you’ll increase your visibility tenfold. By integrating relevant keywords such as “print design”, “brand identity”, “website” and “communications consultancy”, we ensure that your content is well referenced and easily discovered by users interested in your services. That’s the advantage of working with a 360° agency.

06. HD file delivery and rules of use

Finally, we deliver the HD digital design files and usage guidelines to ensure that your new content is used effectively and in accordance with established standards. The usage rules provided ensure that your content is used consistently, reinforcing the relevance and cohesion of your company’s brand.

They trusted our visual communications agency for their graphic creations.

All about our graphic design services.

Why have a graphic charter and logo?

This enables you to create a consistent, recognizable image for the brand, making it easier to remember. These elements are part of your brand image. You define the rules for the use of colors, typography, images and elements in all the company’s communication tools, to ensure maximum consistency and legibility. A well-designed corporate identity is a central element of a company, representing it simply, effectively and memorably. It must be easily identifiable, adaptable and convey the values and essence of the brand. This document is the starting point for all your future communications.

What creations does Perceptiom offer?

The Graphic Design department, together with the Strategy department, can create a range of designs to meet your objectives:

Identity and graphics
Logo design
Kakemonos/ Roll-Up
Infographics
Presentation brochures
Poster / Flyer / Brochure
Presentation and templates
Formats for social networks
Web design and custom CMS
Branding project
Packaging design

What is motion design?

Motion design is a graphic design discipline that involves animating graphic elements, texts, images or videos to create dynamic and attractive visual content. It’s a combination of animation, graphics, sound and sometimes even interactivity, used in various fields such as advertising, film, television, social media, digital marketing and websites. Motion design enables messages to be conveyed in an effective and engaging way, capturing the audience’s attention and providing an immersive visual experience.

Why rely on data visualization and infographics?

Investing in datavisualization simplifies the presentation of complex data, aiding decision-making. These tools can quickly spot trends and correlations hidden in the data, offering valuable insights for the business. Visual communication makes presentations more attractive and memorable, boosting audience engagement. In short, datavisualization and infographics maximize the impact of data, improving decision-making and communication.

What software does Perceptiom work on?

For its project management, Perceptiom mainly uses the Adobe suite for its creations, guaranteeing professional-quality results as part of our expertise in brand creation. We also master manual techniques, enriching our palette to meet your specific needs and marketing strategies. Our highly qualified graphic designers also work on Apple equipment for optimum efficiency.

Can you create templates and editable files?

Yes, based on our customers’ requests, we have the ability to design editable files to meet your needs. Our branding, graphic, web design and development experts can create customized templates to your specifications, incorporating graphic elements and visual codes that reflect your corporate identity. We do however recommend a minimum level of proficiency in the Adobe suite for the proper use of these editable files, but our team is on hand to support you in this process if required.

Do you create PowerPoint presentations?

Absolutely, we have extensive experience in creating powerful PowerPoint and Keynote presentations. Our graphic designers and global communications experts work with you to create presentations that captivate your audience and reinforce the impact of your message. Whether you’re making an internal presentation to your staff, or an oral presentation to a wider audience, we’re here to help you make a lasting impression. Take a look at our tips for successful PowerPoint presentations on our website.

Can you describe the creative formats?

One of the advantages of working with Perceptiom is our ability to adapt the material we create to different formats, to suit your specific graphic communication and marketing needs. Whether for print, the web or social networks, we can offer you a wide range of variations, from carousels for social networks to 16:9 formats for digital presentations. Our “step-by-step” approach ensures that every project is carefully studied to match your needs and expectations.