Video content and top video production company.
Why invest in video content?
Betting on video content is essential in today’s media landscape, where audiovisuals occupy a predominant place. Indeed, video is a powerful tool for capturing attention and conveying clear, effective messages. With the advent of digital media, video content has become essential for engaging audiences and boosting your visibility.
That’s why a 360° approach like that of our Perceptiom agency makes all the difference. By integrating full-service video production, from conception to broadcast, we are able to offer impactful and coherent video content, adapted to each communication channel. We support our customers in creating unique and memorable video content, enabling them to stand out from the crowd and make their mark.
Our audiovisual production skills.
Corporate film
Promotional film
Corporate movie
Podcasts
Webserie
Motion Design
Documentary and reportage
Drone
Tutos & E-learning
Live Diffusion
Showréels
Social networking videos
Some achievements of our video production agency.
Our method for engaging your customers.
That's the whole point of working with a 360° communications agency.
All you need to know about video marketing and our production expertise.
Why is it important to incorporate video and photography into your thinking?
This is crucial for several reasons :
Attract attention : videos and photos naturally attract people’s attention, especially in a world where we’re constantly bombarded with information.
Conveying information : videos and photos are also effective ways of conveying information. Images often speak louder than words.
Increase engagement : videos and photos increase engagement. Publications with images generally generate more likes, shares and comments than publications without images.
Improve recall : videos and photos can finally improve message recall.
Develop brand awareness : integrating video and photography into your communication strategy will develop your online brand awareness. The media can be shared easily on social networks and reach new audiences. They can also be used to reinforce the concept of your company or brand.
How to make a successful video?
Sophisticated communication strategy : establish a coherent audiovisual communication strategy in line with your company’s objectives.
Planning : get your production team together and draw up precise specifications, identifying the objective, the message, the target audience and the elements to be integrated.
Professional equipment : use high-quality video equipment to achieve optimum results, engaging your audiences with powerful videos.
Picture and sound quality : make sure the picture is sharp and stable, and the sound is clear and audible for an optimal visual and auditory experience.
Appropriate length : keep to the ideal length according to your objective and distribution platform, generally favoring short, captivating videos.
Careful editing : use smooth transitions, music and visual effects to enhance the impact of your message.
Effective promotion : after creation, be sure to promote your video on social networks, LinkedIn, and other relevant channels to reach your target audience and maximize its visibility.
Professional support : call on a communications agency specialized in video production to support you at every stage of your project, with a responsive and creative team using the latest technologies.
Partnership : choose an experienced service provider, able to bring together all the audiovisual professions, for your corporate video production, training videos and much more.
By following this advice and surrounding yourself with competent professionals, you can increase your chances of success in corporate communications, by creating impactful audiovisual content that will captivate your audience and demonstrate the pleasure of working with you.
What services does Perceptiom offer and what type of audiovisual content can you produce?
Perceptiom offers a complete range of audiovisual production services, from the creation of advertising videos to the production of customized content. Whether you’re looking for a partner to produce a commercial or a service provider for video production, contact us for a quote tailored to your needs.
As for the audiovisual content to be produced, it all depends on your objectives, but here are a few ideas :
Corporate films : introduce your company, your startup, your products and services, and your culture to a target audience. Corporate films raise awareness of your company and improve engagement with your targets and employees. This is known as “employer branding”.
Corporate films : present your organization, association or public institution. This type of film is ideal for communicating your organization’s values, missions, projects, actions and results. They help reinforce the institution’s credibility and reputation.
Teaser : short, punchy videos that are designed to generate interest and excitement for a product, event, service or offer. They are often used as previews to encourage people to find out more and get more involved. Teasers can be broadcast on social networks, websites and online video platforms.
Aftermovie : summary videos made after an event, such as a conference, festival or concert. They are designed to show the highlights of the event, the atmosphere and the emotions felt by participants. Aftermovies are often used to promote the upcoming event or to thank participants.
Video for social networks and Youtube : videos for social networks need to be short, punchy and include visual and audio elements to capture users’ attention (Short, Reel, Tik Tok). We talk about “hooks” to meet the requirements of social network algorithms.
Webseries : series of short videos broadcast on the web. They can be used to tell a story, present a product or service in an original way, or entertain a target audience. Web series videos are often broadcast on social networks, websites or online video platforms, and offer proximity to the audience concerned.
Documentary : documentary videos are non-fiction film productions made to inform, educate and raise awareness on a particular subject. They can be used to explore social, cultural, scientific, historical or environmental themes, and are often made in a narrative style with a journalistic approach.
Drone : drone videos are increasingly used to capture breathtaking aerial images. They enable us to film landscapes, events, buildings or natural sites in a spectacular and original way. Our team includes 2 certified drone pilots.
What equipment does our production company Perceptiom use?
We work with state-of-the-art equipment from AV industry leaders such as Apple, Sony, Aputure, DJI, Sachtler and Sennheiser. Our production line is equipped to meet every requirement, offering an optimal technical setup for our shoots. For post-production, we use professional Final Cut and DaVinci Resolve software, guaranteeing exceptional editing quality. What’s more, our backups are carried out on professional RAID systems from Promise Technology, ensuring the security of your data. Thanks to our professional equipment and highly qualified team of motion designers, we are able to produce corporate videos and visually impactful content from a to z, effectively meeting your internal and external communication needs. Our responsiveness and shooting expertise enable us to produce high-quality films, offering your company a professional and engaging image.
How do you adapt your type of video to different platforms (social media video, etc.)?
To maximize the impact of your video on different platforms, it’s crucial to adapt them according to their particularities. For example, on social networks, we recommend shorter, more dynamic versions, with subtitles for a soundless experience. On websites, we recommend more detailed versions, with additional information and prompts to action. The choice of format – vertical or horizontal – must also be strategic, depending on the platform targeted. As a specialized agency, Perceptiom offers you a highly creative team to design communication videos adapted to each distribution channel.
How do you promote your video?
There are several strategies and techniques you can use to promote your video:
Use social networks : share your video on social networks such as Facebook, Instagram, Twitter, LinkedIn and YouTube to reach a wider audience. You can also use paid advertising to reach specific audiences.
Develop your SEO : make sure your video is built for search engines by using the right keywords, writing a detailed description and adding tags.
Use influencers: work with influencers in your industry to share your marketing video with their audience.
Use emailing : send an email to your database to promote your video and invite them to share it.
Share your video on video-sharing platforms : share your video on sharing sites such as Vimeo and Dailymotion to reach a wider audience.
Organize a launch event : organize a launch event for your video to create a buzz and invite people to watch it. Perceptiom has a global approach and will be able to think alongside you about the best possible promotion for your video content.
Why use a professional photographer?
There are many reasons why photos taken by professionals are better than those taken by amateurs or people with no training in photography:
Technical skills : our photographers are trained and experienced in photographic techniques such as exposure, composition, focus, depth of field, etc. They understand how to use different camera settings to capture a high-quality image. They understand how to use different camera settings to capture a high-quality image.
Quality equipment : our professional photographers have access to top-quality equipment, such as high-end lenses, professional studio lighting and advanced post-processing software. This enables them to capture higher-quality images and retouch them with precision.
Knowledge of light : our photographers have an in-depth knowledge of light, how it behaves and how to use it to achieve the desired result. They understand how light affects the color, texture, shape and contrast of images.
Communication with the subject : our photographers know how to direct people so that they feel comfortable and natural in front of the lens, and can capture authentic expressions and emotions.
Post-production and export : our photographers work with the Adobe suite and export photos in the best format for your needs (print, web, social networks, etc.).
How much does a video cost?
The cost of a video depends on many factors, such as the duration and complexity of shooting and editing, the level of quality and type of equipment used, your production needs, as well as the time and skills required to produce the video. In general, prices can vary from a few hundred to several thousand euros, or even more, depending on these factors. It’s important to note that the cost of a video can also include other expenses such as travel costs, equipment, location or production studio rental, editing and color grading, animated video specificities, as well as music and copyright costs if required. Get a quote.
What are the advantages of working with an audiovisual production company like Perceptiom?
Working with a full-service video production company like Perceptiom guarantees high-quality results. Our video production company masters all aspects of the video production industry, enabling us to respond precisely to your needs. We offer personalized support throughout the entire production process, covering the production of films, 360° content and all types of video. Take a look at our customer testimonials and see for yourself our expertise in a wide range of sectors.