Public relations & influence agency.

Why invest in a press relations strategy?

Investing in a public relations strategy is essential to strengthening your media presence and consolidating your brand image. Our PR agency, specialized in digital communications, stands out for its holistic approach and 360° vision.

We manage media relations with professionalism and know-how, drawing on our network of experts and our proven experience in press relations and communications.

Our scope of action covers various sectors, from corporate communications to PR campaign management, including science, enabling us to optimize your visibility in the media and achieve your communication objectives.

When you call on Perceptiom, you benefit from a relationship of trust and customized strategies, tailored to your specific needs and sector of activity. Here’s the proof.

Our Public Relations and communications agency can help you with.

Press release & Press kit

Press conference

Media kit

Press relations

Digital communication, influence and reputation

Media Training

Our latest tailor-made PR campaigns and case studies.

Our PR methodology and expertise.

01. Sharpening brand positioning

As part of our press and public relations expertise, our PR firm analyzes your brand positioning. Drawing on our experience, we accurately identify opportunities for improvement to increase your visibility and influence. This includes an in-depth assessment of your print and digital presence, as well as an analysis of your brand image. Our team of experts provides you with customized strategic recommendations to strengthen your market positioning and achieve your communication objectives.

02. Message development and distribution plan

Our public relations agency, specialized in strategic communications consulting and media relations, excels in the art of copywriting. Using advanced techniques such as AIDA and PAS, we build a powerful and compelling message, perfectly tailored to your audience. Our 360° approach ensures maximum consistency and relevance in delivering your message across a variety of communication channels. Moreover, our team develops a comprehensive communications strategy, ensuring a perfect match between your message and your audience’s expectations, for optimum results in terms of engagement and conversion.

03. Creation of a complete media kit

We design a complete media kit including videos, photos, brandbook, soundtrack and interviews, tailored to the needs of the media and social networks. This multimedia approach strengthens the impact of your communications and maximizes the engagement of your target audience on social media platforms. Thanks to innovative communication campaigns and effective use of storytelling, our communications and marketing agency get your message across effectively, both internally and externally, for optimum visibility and concrete results.

04. Identify targets and journalists - media relays

Thanks to our international expertise, we precisely target relevant influencers and media, building strong relationships to ensure optimal media coverage. Using advanced communication techniques and a global strategy, we identify the journalists most likely to be interested in your subject and set up a network of media relays (from regional daily press to national daily press) to boost the visibility of your messages and reach your audience effectively.

05. Making contact, follow-up

We use french Presse Quotidienne Locale (PQL or Local Daily Press), Presse Quotidienne Régionale (PQR or Regional Daily Press) and Presse Quotidienne nationale (PQN or National Daily Press) oriented strategies to establish effective contacts with journalists and the media, ensuring wide distribution of your messages. Our team takes care of initial contact, follow-ups and follow-up, guaranteeing a regular presence in the media and increased visibility for your brand.
Our watchword ? Responsiveness.

06. Declinations and SEO objectives

We implement an effective netlinking strategy while adapting your content to maximize your online visibility. By integrating a cross-functional approach, we combine the efforts of community management, to strengthen your digital presence and ensure a strong presence on the web. Our global vision enables us to develop relevant key messages and tailor press relations strategies to optimize your strategy and maximize the impact of your communications. Thanks to us, your actions have an impact on different but complementary levels.

07. Measuring PR effectiveness and press coverage

We use a data-driven approach to measure your content’s virality, mentions and hits, as well as the rate of leads generated. This constant analysis enables us to optimize our strategies in real time for increased and sustainable results. Thanks to our proactive commitment, we provide detailed reports on press coverage and campaign performance, giving you a clear picture of the impact of our actions on your brand image. We also provide you with tailored solutions and implement personalized strategies to get your message and ideas across.

They trust our PR agency skills.

All you need to know about press relations (PR) and influence.

What are press relations for?

Press relations are essential for establishing strong links with the media and influencers, providing relevant information about the company, its products and services. They aim to achieve positive media coverage, boost brand awareness, attract new customers and generate traffic or sales. In addition, press relations can help to manage the company’s reputation by answering questions and resolving any problems, thus helping to create a positive, consistent corporate image.

Why use a communications agency for your press relations?

Calling on a press relations agency like Perceptiom offers the advantage of access to specialized communications expertise. The result is greater and more effective media coverage. Our agency offers personalized support tailored to your company’s specific needs, proposing creative strategies and innovative solutions to maximize impact. We also provide a complete press kit, including attractive visual elements such as videos, photos and podcasts, to boost your media visibility.

How do I create a press release?

To produce an effective press release, it’s essential to capture journalists’ attention from the very first line. We call this the “hook”. We recommend following a clear, concise structure, including a catchy headline, an explanatory caption and a body of text developing the information. It’s also important to include practical information for journalists. The visual presentation of the press release should be neat and attractive to make it easy to read and share.

How to organize a press conference?

Organizing a press conference requires careful planning. It’s imperative to define a clear objective, choose a suitable venue and date, invite journalists and prepare a comprehensive press kit with all relevant information about the event. It’s also important to plan a detailed program for the conference, including presentations and interview opportunities. Setting up a media area with visual aids and additional documents can also be beneficial.

How do I create a press kit?

A well-designed press kit is essential to provide the media with all the information they need about your company and activities. To achieve this, it’s important to gather accurate data about your company, products or services, as well as key figures and recent achievements. It’s advisable to include attractive visual elements, such as photos, videos and infographics, to illustrate your story in a powerful way. The presentation of the press kit should be polished and professional, in keeping with your brand image, to attract media interest and maximize the impact of your communication.