Our marketing courses
We have mastered the most effective techniques in communication and popularization.
And we share them with you.
We have mastered the most effective techniques in communication and popularization. And we share them with you.
In a world where the exchange and dissemination of information is increasingly important, training in communication skills has many advantages. By developing your communication skills, you’ll understand the needs and expectations of your target audience, enabling you to convey your ideas and messages more effectively. You’ll also develop your ability to listen and respond to the needs of others, strengthening your ability to build trusting relationships and work as part of a team. Communicating will help you find new opportunities, win new funding and expand your brand territory.
We train you in the most effective techniques for conveying clear and convincing messages. We have the art of captivating crowds and seducing minds.
Training at Perceptiom 🚀
Our marketing courses
A well-thought-out and controlled strategy is essential for effective communication actions. It allows us to clearly define the objectives to be achieved and to set performance indicators to measure the success of the digital marketing and communication campaign. It also helps determine the target audience, the channels to be used and the key messages to be conveyed to effectively reach this audience.
Objectives
- Define your resources, vision and roadmap
- Define the key messages to be conveyed
- Adapting your communication to your audience
Program
- Identifying resources
- Define goals (cognitive, affective, conative)
- Defining the target audience
- Choice of communication channels
- Message development
- Setting up the communication plan
- Planning and assessment
Audience
- Communications manager
- Project sponsor
- Scientists
- Technical or scientific experts
- Engineers
Prerequisites
- None
Communicating is essential to sharing the results of your research, promoting your work, and inspiring new ideas. By communicating effectively, you can also help raise public awareness of important scientific issues, and help shape public policy and strategic decisions. In short, communicating makes a difference with funders, partners and institutions.
Objectives
- Use appropriate communication techniques
- Delivering your message better
- Building a better speech
- Create attractive visuals
Program
- Why communicate
- Mastering the main media
- Mastering social networks
- How to communicate : structure of the speech, arousing the audience's interest, building your message
- Summary and action plan
Audience
- Researchers
- Scientists
- Engineers
- Technical experts
- Communications manager
- Project sponsor
Prerequisites
- None
Knowing how to communicate with journalists is a major challenge for specialists who want to share their work with a wide audience and raise its profile. Journalists can help establish links between research and the general public, and help shape public debates around important issues. By learning the best practices of good media strategy and how to communicate with journalists, experts ensure better exposure of their activities.
Objectives
- Understanding journalism
- Delivering a clear message
- Mastering interview techniques
- Building the various exchange tools
Program
- Media and journalism
- Journalists' expectations
- Master the rules of interviewing
- Write high-impact content using our tools
- Filmed interviews and exercises
Audience
- Researchers
- Scientists
- Engineers
- Technical experts
- Anyone who can be interviewed
Prerequisites
- None
Communicating on social networks is essential for more direct exchanges with communities. Social networks enable scientists to connect directly with colleagues, students and people interested in their work. In addition, social networks can help build their expertise, participate in online debates, and expand their professional network.
Objectives
- Understanding the benefits of social networks
- Mastering the codes of social networking
- Build impactful, clear and differentiating content
- Measuring actions
Program
- Why communicate on social networks
- The different social networks and their codes: Facebook, Instagram, Twitter, Linkedin, Youtube, Tiktok
- Building a remarkable strategy and creating content
- Create and manage an editorial calendar
Audience
- Communications manager
- Project sponsor
- Company manager
- Scientists
- Researchers
Prerequisites
- None
Creating attractive PowerPoint presentations is essential for capturing your audience's attention and effectively conveying your ideas. PowerPoint presentations can help simplify complex information by presenting it in a visually engaging way. Well-designed, aesthetically pleasing slideshows can also help boost your credibility and convey a clear, professional message. This training course is a must if you want to punch up your speeches and develop your posture and legitimacy.
Objectives
- Building powerpoints and keynotes
- Master the 3 C's rule: contrast, clarity, comfort
- Make your speech more audible in front of an audience
Program
- Targeting your message
- Putting design rules into practice
- Sharing and case studies
- Creating a structure with the AIDA method
- Telling a story with storytelling
Audience
- Communications manager
- Project sponsor
- Company manager
- Scientists
- Researchers
Prerequisites
- None
Designing infographics is an effective way of communicating complex information in a visual and easily understandable way. Infographics can be used to summarize important data using images, graphs and icons, which can help make the information more appealing and memorable for the audience. A useful format for summarizing reports and studies and sharing information with the general public or partners.
Objectives
- Mastering graphic codes
- Deliver your message clearly
- Creating powerful infographics
- Distribute on the right media
Program
- How do you popularize a message ?
- Communication techniques: AIDA, PAS, PAPA and PASTOR
- Graphic trends
- Practical tips and tricks
Audience
- Communications manager
- Project sponsor
- Company manager
- Scientists
- Researchers
Prerequisites
- None
Being able to express yourself clearly and effectively in public can help build self-confidence, improve communication with others and generate greater impact. By learning to become a better speaker, you'll acquire techniques to better prepare and structure your presentation, better manage stress and stage fright, and better interact with your audience.
Objectives
- Communicating effectively
- Better message delivery
- Capturing the public's attention
Engage and gain credibility
Program
- Rules for better oral communication
- Logos, Ethos, Pathos for an effective message
- How to project and modulate your voice
- Developing your uniqueness
- The power of body language
- Case studies and practical exercises
Audience
- Communications manager
- Project sponsor
- Company manager
- Scientists
- Researchers
Prerequisites
- None
Storytelling plays an important role in technical mediation, helping to tell compelling stories around complex research and data. Stories can help give context to science, make data more accessible and foster public engagement with research. In this way, scientists can communicate their discoveries more effectively, and inspire new ideas and collaborations.
Objectives
- Understanding the role of storytelling in science
- Deliver your message and ideas more effectively
- Become remarkable and memorable
Program
- What is storytelling? Here are a few examples.
- The role of emotions in delivering a message
- How do you build your story?
- Practical application and analysis
Audience
- Researchers
- Scientists
- Engineers
- Technical experts
Prerequisites
- None
By learning to manage time effectively, you can better organize your tasks, avoid stress and work overload, and improve your ability to achieve your goals. Our time management training can also help you better understand your work habits and identify the obstacles that stand in the way of your productivity. What's more, by acquiring productivity skills, we can learn to better prioritize our tasks, manage distractions and develop a stronger work discipline.
Objectives
- Taking stock of your practice
- Mastering the golden triangle of time management
- Stop being late and running out of time
Program
- Productivity is a key skill
- Creating new habits
- Mastering the laws and biases of productivity
- Sleep and diet: your daily allies
- Practical application and analysis
Audience
- Communications manager
- Project sponsor
- Company manager
- Scientists
- Researchers
Prerequisites
- None
Writing relevant content is good, but writing relevant content that ranks well on search engines is even better. Indeed, if your writing, no matter how good it is, languishes in the depths of the rankings, it's as if it's useless. With our SEO training course, you'll learn the basic techniques for writing texts that meet the search intentions of Internet users, while putting your ideas and messages forward.
Objectives
- Know the fundamentals of SEO
- Use analytics to help you make the right choice for your writing
- Understand and respond to search intent
Program
- The 3 pillars of SEO
- Understanding what the reader is looking for
- Analyze the SERP
- Create an editorial calendar
- Write great copy !
Audience
- Communications manager
- Company manager
- Scientists
- Researchers
Prerequisites
- None
Who can benefit from our training courses?
Communicators
Trainers
Scientists
Sales representatives
Engineers
Doctorants
Communication managers
Marketing managers
Company managers
Laboratory secretaries
Anyone who needs to express themselves on camera
Why trust us?
We're specialists.
And very good popularizers.
13 November 2024
The Perceptiom team helped us find a name and create our website. They accompanied us from A to Z with a global approach and great professionalism, but also understood and knew how to respond perfectly to our expectations.
29 August 2024
Perceptiom has been working with us since 2018 on a scientific project that is unique in the world. The team handles the entire communications strategy to present our research to the public and potential partners/funders: website, videos and photos, graphic design, infographics, popularization of content, social networks and press relations. The team is responsive, attentive and educational. Their comprehensive vision of communication, their knowledge of scientific issues and their professionalism are all assets that we recommend.
29 August 2024
Perceptiom has supported us in the preparation of scientific communications with the utmost relevance and efficiency, thanks in particular to their understanding of the scientific mode and its challenges.
29 August 2024
We called on the Perceptiom agency for the creation and management of our website, newsletter, e-learning training, webinar management... We highly recommend this agency: the team is extremely responsive, always ready to listen, highly professional, with remarkable creativity, knowledge and skills! Follow-up is top-notch!We are extremely satisfied. Many thanks!
29 August 2024
We called on Perceptiom for our communication needs, including the construction of a website and the development of visual communication tools. Perceptiom's professionalism, attentiveness and responsiveness are equal to the results. The team is highly professional and approachable, and provides invaluable added value to help us achieve our objectives. Don't hesitate to call on them!
29 August 2024
Pharmacist, Research Director and Chair Co-ProponentIn addition to the creation of the customized site, the professional support of the Perceptiom team was essential for regular technical and textual updates, data security, optimization of user navigation and feedback on the site's audience. In this way, our network focuses on the content to be disseminated. The team is attentive and responsive, fulfilling our wishes while respecting our instructions, and providing us with advice and explanations where necessary during very cordial exchanges.
29 August 2024
Top-notch support for communication around a scientific research project (website, naming, media creation).A highly responsive team with whom it's a real pleasure to work.
29 August 2024
I'd like to thank the Perceptiom agency for providing me with tailor-made communications training and for supporting me in my scientific communications project.I was impressed by the quality of the site, the rigor, the professionalism and the human touch. The whole experience was extremely satisfying. Axel was a good listener and very quickly organized a high-quality training program tailored to my needs. Axel gave me a solid grounding in communication and taught me the method associated with setting up a communication plan. I have no hesitation in recommending the Perceptiom agency to anyone looking for reliable, professional and caring support for a scientific communication project.
29 August 2024
High-quality support ! The Perceptiom team has an excellent ability to understand and make the barbaric subjects of science and technology accessible and sexy!
28 May 2024
We used this communications agency in an emergency context at the very beginning of the pandemic for scientific communications. The quote and deliverables were negotiated very quickly, in line with our available budget. The team was also extremely responsive, producing very modern information materials. We also really appreciated the support they gave us in disseminating information via social networks.
28 May 2024
Personalized support with a real understanding of your needs and remarkable efficiency! It's perfect for all your communication tools: websites, promotional videos, flyers, roll-up,...
28 May 2024
President, Faculty of Sport SciencesAs a research laboratory, and in an original move in the scientific field, we called on the communications and marketing agency Perceptiom to better define and apply our communications to the scientific community, the general public, volunteers involved in our research and our funders. The result was particularly impactful for our laboratory, and represents a real innovation in our field. They are committed to customer satisfaction. We can only recommend this team of professionals.
28 May 2024
I've been working with Axel Pittet for several years: he's a great professional who brings a very human dimension to his creations. The team at Perceptiom is responsive, efficient and very professional too. They're easy to work with. The agency brings both a global vision of communication and an eye for detail. We work with them on a regular basis within Réseau Entreprendre Isere.
28 May 2024
The Perceptiom agency has been working with Laboratoires FILORGA for over a year now on scientific communication strategy and content creation. They are a trusted partner, always demonstrating a high level of professionalism and responsiveness. Their know-how as communicators combined with their scientific expertise enables them to understand your issues and highlight your key messages with relevance. The teams are passionate about their work, and invest 100% of their time and energy in delivering quality content.What's more, they're very friendly and always work in a good mood. I can't recommend them enough!
We tailor our training courses to your needs.
To deliver more value.
Intra-company communication training
You have set up a group of employees who you would like to accompany on the same module, at the site of your choice and on a date that suits you. You can opt for in-company training.
Inter-company communication training
If you’re looking for a course that meets your individual needs and fits in with your schedule, you may want to consider enrolling in a group course. This will enable you to benefit from the advantages of a group learning environment, while giving you the flexibility to learn at your own pace.
This approach will also enable you to benefit from the expertise of our qualified and experienced trainers, while interacting with other learners who share the same objectives as you.
Individual coaching and support
If you’re looking to improve your communication skills, we can offer you personalized advice tailored to your needs. We provide you with an experienced trainer who can support you as you progress, either face-to-face or via videoconference. You’ll be able to schedule your coaching sessions at a time and place of your choice, to ensure that they fit in with your schedule.
Remote learning
If you’re looking to improve your skills from the comfort of your home or office, distance learning may be for you. These programs can include a variety of methods such as online courses, virtual classes, telephone and e-mail exchanges, depending on the training content.
Frequently asked questions
Who should attend Perceptiom training courses?
Our training courses are designed for employees who want to improve their online marketing and communication skills. When we get in touch, we define together the level of the participants and the needs put forward by your teams in order to offer a personalized training program.
How do I register for a Perceptiom training course?
You can send us a request via our contact form. We’ll do our best to get back to you and understand your needs, so that we can make you the best possible proposal.
Where does my training take place?
Our team can come to your place of work or the site of your choice. We can also welcome you on our premises. Remote training can take place on one of the following platforms: Zoom, Teams, Google Meet.
How does training at Perceptiom work?
Drawing on hundreds of hours of training, we create dynamic content in which we constantly co-construct with participants. Our credo: “I do and I understand”, as Confucius wrote. We put issues into perspective through practical workshops.
Our training courses offer an innovative format, combining theory and practice, and tailored to the specific needs of participants. They include individualized coaching, introductory exercises in oral and written communication, and personalized advice on perfecting writing and presentation skills.
Our training modules cover a wide range of topics, from content marketing and communication methodology to the playful illustration of technical concepts. They are delivered by trainers who are experts in their field, and each participant benefits from attentive pedagogical follow-up throughout the learning process.
Participants develop the skills they need to work in the field of communications, whether in academia, industry or associations. They learn to adapt their discourse to their audience, design innovative media and promote a scientific culture to the general public.
What are my training hours?
Depending on your needs and constraints, but also on the course of the training (case studies, exchanges), we can tailor our courses to your needs. In general, our marketing training courses last between 6 and 7 hours per day, and can be spread over several days. It is also possible to work on half-days only.
What is the maximum number of participants in a course?
This depends on demand, but we rarely exceed 6 to 8 people, so as to ensure quality discussions, practical workshops and exchanges on the problems encountered.
What is scientific communication?
Scientific communication, as a channel for disseminating knowledge, lies at the heart of the scientific popularization process. It involves a variety of methods and tools for transmitting knowledge in a way that is accessible to all, whether orally or in writing. Our training courses (see also our article on the Master’s degree to follow in scientific and technical mediation) are designed to help researchers, doctoral candidates and students in this essential practice.Who are the trainers at Perceptiom?
Our trainers are specialists in communication, and some of them in scientific communication and popularization. Depending on your requirements, we select the most appropriate trainer to deliver dynamic, varied content in line with your area of expertise. Our trainers work on your issues (discussed during the diagnostic phase) in advance of the training to tailor it to your needs.
What is scientific communication?
Scientific communication, as a channel for disseminating knowledge, lies at the heart of the scientific popularization process. It involves a variety of methods and tools for transmitting knowledge in a way that is accessible to all, whether orally or in writing. Our training courses (see also our article on the Master’s degree to follow in scientific and technical mediation) are designed to help researchers, doctoral candidates and students in this essential practice.
Who are the trainers at Perceptiom?
Our trainers are specialists in communication, and some of them in scientific communication and popularization. Depending on your requirements, we select the most appropriate trainer to deliver dynamic, varied content in line with your area of expertise. Our trainers work on your issues (discussed during the diagnostic phase) in advance of the training to tailor it to your needs.
Will I receive training materials?
Yes, you’ll leave with a presentation that captures the essence of the discussions and issues, as well as a summary of the main tools. We deliver theoretical and practical content, directly applicable to your business.
Do I receive certifications as a result of your training?
Not, but the value you’ll derive from our training courses is well worth a certification!