Because communication is also the responsibility of scientists. We support them in building this bridge with society.
We love science and believe it to be an unshakeable bulwark against obscurantism and “fake news”. More than ever, scientists and researchers need to share their work with the public, academics, funders and the media.
Why do we do this ? To develop collaborations, to improve their image and extend their reputation, to find new funding. To build bridges between knowledge and society.
Health, energy, the environment, chemistry, robotics… our science communications company puts all its energy into serving those involved in science, deploying a range of solutions to promote their activities, research, innovations and science stories.
Scientific communication on a human scale.
With conviction and method.
The expertise of our communications agency.
Science popularization strategy
We help you with your overall strategy, taking into account your resources and constraints, to make you more visible and accessible to your employees, the media, funders and the public. We provide tailor-made solutions thanks to a subtle balance between marketing and communication. In a nutshell ? We work with you to create your communication plan.
Designing your science communication plan
We develop strategies to effectively disseminate your discoveries, taking into account your field.
Creation of science-related content
We produce quality content to enhance your visibility and influence in the scientific field (video, graphics, content writing, datavisualization, etc.).
Strategic support
Benefit from advice and monthly follow-up to implement your communication initiatives and take any necessary corrective action.
Scientific and digital communication
Effective science communication on the web and social networks is essential. It’s a complex world that requires you to anticipate risks (badbuzz, fake news) and build sustainable, effective communication actions. Perceptiom can help you build your brand image.
Social media
We help you maximize your presence and impact on social networks with strategies tailored to your scientific field.
Newsletter and emailing
We design high-impact emailing campaigns to keep your audience engaged and spread your important information.
E-learning
We develop customized e-learning platforms to enable you to pass on your knowledge and skills in an effective and accessible way.
Website design and SEO visibility
For players in research and innovation, having a high-performance website is essential for presenting their projects and advances. Perceptiom offers tailor-made website creation solutions, with an original and functional design, enabling each research project to be showcased effectively. We work closely with our customers – research institutes and centers, universities, etc. – to create websites that reflect their know-how, and enable them to communicate effectively with the public, funders and potential partners.
Creation or complete overhaul of your scientific digital tools
We design or update your digital platforms for an optimal user experience in the scientific field.
SEO strategy to increase your scientific visibility
We develop specific SEO strategies to maximize the visibility of your work in the scientific world
Popularized, science-optimized content
We produce clear, accessible scientific content tailored to your communication needs, while optimizing SEO.
Maintenance and upgrades
We provide regular maintenance and ongoing upgrades of your web platform to ensure its long-term effectiveness.
Scientific writing and communication
It’s never easy to popularize years of research and reflection on a difficult, technical subject. Thanks to atypical communication practices, techniques and methodology, we can write content that delivers your message to the right audience clearly and effectively.
Scientific content for all levels
We produce articles and communication materials accessible to all levels of understanding.
Popularized articles and copywriting
We write engaging articles using copywriting techniques that promote your work effectively.
Writing internal and external communication materials
We create communication materials tailored to your needs, whether for internal communication within your scientific team or external communication with your public or partners.
Graphic design and data visualization
Our graphic design department uses its creativity to give your ideas panache and legibility, and to illustrate your work. All our creations are driven by the idea of being able to intelligently reuse content on different platforms and media while delivering maximum value: print, social networks, web.
Visual identity
Creation of your graphic charter, logo, typography and icon pack to harmonize your brand image.
Communication media
We create attractive media to suit your needs (leaflets, kakemonos, posters, flyers, brochures, business cards, booklets, folders, posts for social networks, etc).
Presentation support
Create customized PowerPoints and Keynotes, and partner folders to give your ideas extra power.
Datavisualisation & infographics
Graphic illustrations and simplification of concepts.
Animation and stylized content creation
We turn your ideas into attractive graphics to showcase your research and innovations.
Scientific posters
We can design your posters to present your research to your collaborators, partners, peers and the general public.
Videos, photos and content
It’s impossible not to make professional videos and photos today! Our Media department brings your ideas to life with polished, harmonious content that perfectly reflects your ideas, values and vision. Our little extra ? Our community manager can help you promote your content!
Videos
Teasers, interviews, animations and infographics, drones and aerial images.
Motion design
2D & 3D scientific videos.
Webserie
An interesting format for showcasing your ideas and simplifying your activities for the public, in the field or within your organization (laboratories, research centers, companies, hospitals, etc.).
Documentary
We produce scientific and technical documentaries, combining our knowledge of communication, visual production and the world of science.
Photos
Tthematic photos, photos of your research, photos in the field, photos of your collaborators, all of which will give a polished image of you and your team.
Press Relations
Indispensable for acquiring a brand image and reaching a wide audience, we help you build your media plan to forge lasting relationships with journalists. We work regularly with regional and national scientific media (TV, radio, print and web), which gives us privileged contacts and legitimacy in this field.
Press releases
Our press relations department uses copywriting techniques to create press releases that will grab journalists’ attention.
Press kits
We work with you to create press kits that reflect your vision and highlight your scientific knowledge.
Press Media
We create the content you need to bring your ideas to life: videos, photos, interviews, podcasts.
Press conferences
We contact journalists and organize meetings (press lunches, press events, etc.).
Mediatraining
We brief you on media training techniques to help you present your ideas and answer journalists’ questions.
Events, congresses and symposia
With our 360° approach, create an event that reflects your vision and brings people together. From promotional strategy to impactful material creation and event organization, we expertly manage every step to ensure a seamless and memorable experience. Whether it’s symposiums, congresses, or scientific workshops, we provide comprehensive and innovative management, incorporating cutting-edge digital tools and engaging animations. Turn your event into a vector of scientific excellence with captivating and targeted communication.
Events, congresses and symposia
We plan and manage all your scientific events.
Organization
We take care of every aspect of organization to ensure the success of your event.
Creation of communication tools
We develop effective communication tools to promote your event and attract participants.
Registration management
We facilitate the registration process with an intuitive and secure online platform.
Speaking
We offer animation services to energize your events and engage your audience.
Coaching & Training
Would you like a refresher course on a particular subject ? Your legitimacy also derives from the image you project, your “Personal Branding”, thanks to which you build your reputation in communications every day. We can help you work on your image while respecting your values and your DNA.
Coaching & Training
We offer individual coaching sessions to help you perfect your skills in a specific area.
Personal Branding
Develop your brand image and strengthen your communications reputation with our “Personal Branding” expertise.
Training in external science communication
Our training courses will give you all the skills you need to strengthen your public presence and become a key player in your field.
Internal communications and employer branding
Develop and optimize your employer branding communications to attract and retain talent.
Face-to-face or distance learning
Our training courses are available both face-to-face and distance learning, to meet your needs and availability constraints.
Our latest achievements in science communication and popularization.
Our watchword: rigor. With ethics and passion, in each of our services
How does our science communications agency work?
1. Co-construction
We work with you to develop a scientific strategy that will help you promote your activities and research, boost your image and communicate with partners, journalists and the general public. Thanks to our global vision, we can offer you tailor-made solutions for all your science communication projects.
2. Scientific expertise requirement
At Perceptiom, scientific rigor is of paramount importance. We are committed to maintaining the highest standards of rigor and precision in all our work. Our experts ensure that every aspect of our work, whether it’s science communication, content creation or the development of innovative solutions, conforms to the highest scientific standards. Our aim is to provide superior services that meet the precise needs of our customers and reflect our unwavering commitment to scientific excellence.
3. 360° vision
At Perceptiom, our experience and 360° vision are at the heart of our approach. Drawing on our experience and holistic understanding of issues, we create complete solutions for every project. Our vision enables us to anticipate our customers’ needs and deliver customized services. With over 300 collaborations in a wide range of scientific and technological fields, we are able to meet the most complex challenges and deliver creative solutions that exceed your expectations.
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Discover the world of scientific communication and how we work.
What is scientific communication?
Science communication, whether it’s creating a website or making advances in research and development accessible, encompasses all strategies aimed at disseminating scientific knowledge. It targets research players and institutes, research organizations and universities, as well as the media and the general public. Its aim is to present the advancement of science, research results, discoveries and innovative projects in fields as varied as biology, the humanities and scientific research. This communication can take the form of conferences, publications or videos, with particular attention paid to the design and graphics of the website to ensure clear, comprehensible communication and to maximize public engagement with science. The aim is to give visibility to projects, pass on scientific knowledge and encourage public involvement in the scientific and technological challenges facing our society.
Why communication skills matter
Communicating as a scientist is essential for several reasons. Firstly, it enables research results to be shared with a wider public, policy-makers and the media. This can help raise awareness of research issues and encourage greater involvement in scientific matters. It also helps to raise the profile of the project. In addition, communication can help boost the credibility and visibility of scientists and their work, which in turn can encourage the development of collaborations and partnerships with other scientists, companies and organizations. Finally, communication can help promote a deeper and more accurate understanding of science and its applications, which can contribute to informed decision-making and the resolution of complex problems facing our society.
How to develop a successful science communication strategy?
To succeed in science communication, several key elements must be taken into account:
- Understand your audience : it’s crucial to know your audience and adapt to their needs, expectations and prior knowledge. Science communication must be accessible and comprehensible to a non-specialist audience.
- Choosing the right communication channels : it’s essential to use the right communication channels for the right audience, communication objectives and available resources.
- Use clear, simple language : we recommend avoiding technical jargon and opting for clear, simple language to communicate with the public. Concrete examples and analogies can also help clarify complex scientific concepts.
- Telling a story : storytelling is an effective way of making science more accessible and arousing public interest. Scientists should seek to tell a story through their work, to give it meaning. For example, they can use “Behind The Scene” stories to illustrate their research process.
- Time management : Science communication requires time and specific skills. To optimize this approach, it is advisable to delegate these actions. Perceptiom offers you science communication expertise, enabling you to devote your resources to other aspects of your daily life.
By choosing a dedicated team to manage your science communication, you can benefit from an in-depth understanding of the subjects, effective use of communication tools useful to the general public, and thus strengthen your skills.
How to take into account the public understanding of science?
This involves making scientific and technical concepts accessible and understandable to the public. It’s important to identify the needs of your audience. You can use a variety of formats, such as :
- Attractive Powerpoints for your presentations using data visualization techniques.
- Infographics to visualize your research methodology
- Scientific posters with impactful graphics.
- Professional videos to showcase your research and generate interest.
- A website to share a global and modern vision of your project.
- Podcasts to give your employees a voice.
- Social networks to show your audience your research.
In short, to make your scientific articles accessible, it’s important to use simple, clear language, concrete examples, a narrative approach, images, and to take care not to oversimplify scientific concepts. It’s also important to choose the right communication channels to reach your audience.
What media does Perceptiom offer?
Perceptiom is the 360° communications agency that simplifies complexity. Thanks to its talents, it is able to take a global view and provide tailor-made solutions:
- Website: a unique, personalized website to present the research carried out, highlighting the concept, partners, financing, etc.
- Search Engine Optimization (SEO) : SEO increases the visibility of your website and improves your Google ranking.
- Graphic design : graphic charter, logo, PowerPoint presentations, computer graphics, drawings, data visualization, kakemonos, scientific posters, etc.
- Simplifying content : writing articles for the public and for the press.
- Photo and Video : production of a media pack for the public (interviews, video presentations, webseries, educational videos, documentaries, etc.).
- Social networks : animation of social networks, creation of visuals.
- Press relations : press release, management of journalists (print, TV, radio and social networks), organization of press day, supply of press kit, etc.
- Coaching and training : Perceptiom provides training courses for institutes and companies to help you communicate better as a scientist to the public.
It’s this 360° vision that sets us apart from other science communication companies. We offer a complete solution that saves you time.
Does Perceptiom offer training courses for scientists?
Yes, Perceptiom offers a range of training courses for scientists and academics to help them communicate better with the public. These include written and oral workshops to learn how to better deliver your message at conferences and in discussions with the public or the press. Find out more on our Training page.
Is it necessary to have a website to present a science research project?
It can be an asset for communicating about your project. Here are some of the advantages of having a website:
- Increased visibility : with a website, you can reach a wider audience and increase your visibility among people not directly involved in research.
- Accessibility : a website can be accessed 24 hours a day, 7 days a week, enabling visitors to consult content at any time, from anywhere in the world, whether on a computer or a telephone.
- Centralizing information : a website can centralize all information about your research, such as project presentation, project members, publications, events, partnerships and so on.
- Easier communication : a website can facilitate communication with stakeholders, potential partners, the media and the public, for example by offering a contact form or newsletter.
Do you need to be on social networks to present your research and innovations?
Being on social networks enables us to reach a wider audience, communicate easily with stakeholders and promote research work. They also offer greater interactivity. You can communicate in a personal capacity (personal branding) or as a laboratory. In both cases, rely on a well-defined communication strategy, an editorial calendar and vary the content you post.
Does scientific communication take time?
Yes, scientific communication is time-consuming, as it involves translating complex technical terms into language accessible to the public, which can require a certain amount of knowledge and extensive writing. What’s more, creating quality content for social networks, articles, videos and podcasts is time-consuming work. But fortunately, we’re here to help! Contact us for more information.
Can I produce quality communications myself?
Let’s turn the problem on its head. Can we be as good as you in your everyday life? No, and that’s normal. Communication is a profession. All too often, we see scientists delegating their communications to the secretariat. It’s a mistake, and it’s usually done badly. The result ? You’re wasting time and distancing yourself from your core business for a job that isn’t of the highest quality. Scientific communication takes time, method and experience. With Perceptiom, we co-construct the actions that will enable you to gain credibility and notoriety.
How can I contact you to discuss my scientific communication needs?
You can contact us using the contact form on our website. We’d be delighted to discuss how we can meet your specific science communication needs.
How do you adapt your content to different media and target audiences?
We understand the importance of adapting content to reach different audiences through different media. Our process includes carefully adapting messages and communication tools to meet the specific needs of each audience, whether via the web, press or video.
What benefits do you bring to research and innovation players?
We offer invaluable support by taking complete charge of their communications. We are their specialist contact for the creation of quality content to promote their work and help them better communicate with their target audience.
Who uses your services in the field of science communication?
We work with a wide variety of players in the scientific community: researchers, research institutions, foundations, specialized media, science companies and many more. Our support extends to all those who want to promote and talk about scientific subjects in a precise and captivating way.