Social media management and digital marketing agency.

Why use our social media agency?

Our team of community managers and social media advertising experts can help you define a digital strategy tailored to your needs and your audience.

From content creation to day-to-day management of your social networks, we ensure effective communication on platforms such as Facebook, Instagram, LinkedIn, TikTok, Youtube and many others.

Thanks to our expertise, you benefit from an optimized e-reputation, increased visibility and enhanced engagement. Our 360° skills give you a global vision of your communications.

The result? Greater coherence and impact for an effective social media marketing strategy and successful communication.

Our top social media skills to create and manage your strategy.

Social media strategy

Digital brand development and e-reputation

Audiovisual content creation

Animation and management of your social networks

Direct marketing & newsletters

Advertising (Ad) & activation

Our social media management achievements.

Our social media marketing services.

01. Define objectives and target audience of the marketing campaign

The first step in setting up a social media strategy is to clearly define the objectives to be achieved and identify the target audience. To do this, we carry out an audit, which leads to a comprehensive brief. As a specialized digital marketing agency, our expertise lies in understanding our customers’ specific needs and defining strategic objectives for their presence on social media. Whether you’re looking to strengthen your brand image, communicate effectively on various platforms, or raise your profile, we use our know-how to define realistic, measurable objectives in line with your needs and aspirations.

02. Create an editorial line and calendar

Once the objectives have been clearly defined, our digital marketing agency takes expert charge of managing our customers’ social networks. We develop detailed editorial lines and social media campaigns that faithfully reflects our customers’ brand image and effectively meets the expectations of their audience. This strategic approach guides the creation of relevant and engaging content, while optimizing the impact of advertising campaigns. At the same time, we precisely determine the themes to be addressed and the key communication moments, ensuring optimal consistency in content delivery and maximizing audience engagement.

03. Create and publish quality content

One of the keys to successful social media marketing campaigns lies in the regular creation and publication of quality content. Our agency excels in this approach. Our team of community managers and specialized creatives carry out shoots to produce varied and attractive content, including images, videos, infographics and stories. This content is carefully adapted to each platform and disseminated thanks to our expertise. By carefully crafting the content, we maximize the impact of each publication and encourage interaction with the community, strengthening our customers’ online presence.

04. Engage and interact with the community

To guarantee the effectiveness of our social media campaign, engagement and interaction with the community are essential. Our team proactively moderates your social networks. We respond diligently to comments and messages, addressing users’ questions and concerns quickly and accurately. At the same time, we animate your social networks by initiating captivating discussions and organizing attractive contests. This interactivity strengthens ties with your community, helping to build follower loyalty and achieve your communication objectives.

05. Analyze and adjust strategy on an ongoing basis

Finally, as a specialized agency, we place great importance on the ongoing analysis and adjustment of our customers’ social media strategies. We implement rigorous monitoring and regular performance analysis using advanced reporting tools. This enables us to measure engagement rates, the impact of publications and community growth. By communicating on social networks, we identify trends and opportunities for improvement, continuously adjusting our webmarketing strategy to optimize results. This iterative approach guarantees maximum effectiveness of the social media strategy and ensures optimum return on investment for our customers.

They trust us.

Everything you need to know about social networks, direct and digital marketing.

On which social media platform should you publish content?

The choice of the right social media depends on the nature of your business, your target audience and your objectives. The most popular are Instagram, Facebook, Youtube, Twitter, LinkedIn or TikTok. It’s important to choose platforms based on the nature of your objectives, services and products as well as the behaviors of your customers and prospects on these platforms. It’s also important not to spread your efforts over too many social channels, but rather to focus on a few to reinforce your communication strategy. A community management agency can manage different social networks such as Facebook, Instagram, Twitter, LinkedIn, Pinterest and others, depending on your needs and your digital communications strategy.

What content should I publish on social networks?

The content you should publish on social networks depends on your target audience, your strategy and your objective. In all cases, you need to vary: photos, videos, infographics or text content that links to blog posts to boost your SEO, inspirational quotes or open-ended questions to spark interaction. Look at your KPIs (Key Performance Indicators) or metrics to see which publications are the most engaging.

Why do I need an editorial calendar?

Setting up an editorial calendar allows you to better organize your digital communications strategy by planning publications, content marketing and themes in advance. This ensures consistency and regularity in posts, avoids oversights or redundancies, and enables you to better manage your working time.

Should I use influencer marketing?

Using influencers on social networks can be interesting for a company insofar as it can help to reach a wider and more specific audience, boost brand awareness and generate traffic or sales. However, it’s important to use social media influencers carefully, based on their audience, image and compatibility with your company, and to negotiate conditions that are advantageous for your business. It’s also important to ensure that influencers use best social media practices, are ethical and transparent, to avoid any form of manipulation or deception.

Should you implement a UGC (User Generated Content) strategy?

Implementing a UGC (User Generated Content) strategy can be beneficial for a company, as it creates engagement and interaction with its community, and builds brand trust and credibility through user testimonials and experiences.
However, it’s important to frame this strategy properly by defining content selection rules and criteria, moderating content to avoid inappropriate or negative content, and crediting users for their contributions. It’s also important to measure the results of this strategy and iterate on the basis of feedback from the community.

What are the advantages of entrusting the management of my social networks to a top social media marketing agency?

Entrusting the management of your social networks to a specialized agency offers many advantages, including the expertise of a competent team, the possibility of having a global view of the evolution of your networks, and content tailored to your needs.

Why outsource social networking to Perceptiom?

We’re communication specialists. When you call on our digital agency specializing in community management and social network management, you benefit from our extensive expertise in social network communication. With our community management services, we take care of moderating your social networks, managing advertising campaigns and communicating on social networks, freeing up your time to focus on other aspects of your business. Our experienced team implements a strategic editorial calendar, ensures a consistent voice and regularly publishes quality content, maximizing your community’s engagement. Don’t hesitate to contact us to benefit from our expertise and build a bold social strategy that meets your specific needs.

What does a community manager do?

A community manager is in charge of interacting with your community by publishing relevant content and adapting communication on social networks according to your company’s needs. He or she is also responsible for applying the brand’s graphic charter. Community management increases your brand’s visibility on social networks by publishing engaging content and actively interacting with your community, generating greater reach and interaction with your target audience.

Why opt for the newsletter?

The newsletter is an effective online marketing tool, enabling you to reach subscribers on your mailing list directly with targeted, personalized content. It reinforces the relationship of trust with customers and prospects by regularly providing them with useful information. As a specialized agency, Perceptiom can help you build your emailing sequences and create a quality mailing list, for optimized communication and lasting results.

How often should my newsletter be sent?

The frequency of a newsletter depends on several factors, such as its purpose, the size of the mailing list, your ability to produce regular content and the availability of your subscribers. In general, it’s advisable not to send out too many newsletters to avoid being perceived as invasive or unwanted. However, it’s also important to maintain a certain regularity so as not to be forgotten by subscribers. Email marketing frequency can vary from a few times a month to a few times a year. It may be worth testing different frequencies and observing the results.