Our market strategy method.

Method. From the Latin methodus, borrowed from the ancient Greek methodos. 

Working methodically means turning organization into a tool for achieving your dreams. It’s about carefully analyzing every aspect of what exists and defining what you want to communicate to your audience and customers. The more methodical you are, the greater the visibility of your ideas. And you can rely on us to make it happen.

They trust us to create a marketing strategy and communication plan that works.

The Perceptiom team helped us find a name and create our website. They accompanied us from A to Z with a global approach and great professionalism, but also understood and knew how to respond perfectly to our expectations.

Perceptiom has been working with us since 2018 on a unique scientific project. They handle our entire communication strategy, including website, videos, design, social media, and press relations. Their professionalism, responsiveness, and expertise make them highly recommended.

Perceptiom has supported us in the preparation of scientific communications with the utmost relevance and efficiency, thanks in particular to their understanding of the scientific mode and its challenges.

We called on the Perceptiom agency for the creation and management of our website, newsletter, e-learning training, webinar management… We highly recommend this agency: the team is extremely responsive, always ready to listen, highly professional, with remarkable creativity, knowledge and skills! Follow-up is top-notch!

We called on Perceptiom for our communication needs, including the construction of a website and the development of visual communication tools. Perceptiom’s professionalism, attentiveness and responsiveness are equal to the results. The team is highly professional and approachable, and provides invaluable added value to help us achieve our objectives.

In addition to creating our customized site, Perceptiom’s professional support was crucial for updates, data security, user navigation optimization, and audience feedback. Their attentive, responsive team provides expert advice and follows instructions, ensuring smooth, cordial communication.

Top-notch support for communication around a scientific research project (website, naming, media creation).

A highly responsive team with whom it’s a real pleasure to work.

I’d like to thank Perceptiom for providing tailored communications training and supporting my scientific communications project. The experience was satisfying, with high-quality training, professionalism, and a human touch. I highly recommend Perceptiom for reliable, professional, and caring support.

High-quality support ! The Perceptiom team has an excellent ability to understand and make the barbaric subjects of science and technology accessible and sexy!

We engaged this communication agency at the start of the pandemic for scientific communications. The quote and deliverables were quickly negotiated within budget. The team was highly responsive, creating modern materials and providing valuable support for social media dissemination.

We cross sciences to get your marketing plan off the ground.

Think SMART to define your communication plan.

Our team is here to support you with kindness. We cross the sciences and think of your projects in all their complexity. With your sensibilities, your singularities and your resources. We don’t just implement your creative strategy, we advise you and partner with you.

Our mission ? To work with you to create the marketing mix that make you stand out from the crowd. With humility and ambition. Count on us to guide, project and maximize your actions.

S

Specific

“Start small”. Many agencies will make you untenable promises, even though you’re – simply – looking to grow and become better structured. One objective at a time. Chasing several hares at once has never produced good results. We’ll work with you to define a relevant and useful communication plan that’s right for you.

M

Measurable

We use internal metrics and KPIs to monitor the relevance of the marketing efforts we take on your behalf. Marketing campaigns and communication are not exact sciences. If it works, we continue. If it’s not, we iterate together to find the solution that will make the difference. Believe us, we’re ambitious and persistent.

A

Accessible

Be at your best. No blah-blah. We understand market trends and the constraints of business. We’ve worked on human-scale and international projects. With the same commitment to meeting your needs and resources.

R

Realistic

It’s possible to be ambitious and realistic at the same time. But the key is to get started and take action. We are constantly cross-fertilizing our experience to offer you a rainbow of solutions that take into account your ideas, your target market, your ideal customer or patient, your philosophy and the means at your disposal. Our aim is to offer you relevant solutions.

T

Temporal

Respect for timing. No need to overdo it. We’re very demanding on this point. Because your time is precious. So is your potential customers’. That’s why it’s important to be methodical in your actions.

Let's be agile and pragmatic to succeed in your communication strategy

01. A meeting to understand your objectives

This is a key stage. In addition to the technical aspect of the discussion, our team needs to understand in “your words” what your objectives, products or services are, what drives you intimately, and what communication techniques and marketing channels you’re currently using. In short, we want to understand your expectations and lay the groundwork for your future communications initiatives. After all, a good collaboration only works if there’s a good feeling, right ?

02. Identifying needs and studying resources

“Start with what you have” is the starting point for any coherent strategy. Rome wasn’t built in a day. Neither was a communications and successful marketing strategy. Listing your resources, helping you to optimize and sublimate them, also increases the chances that your project and your ideas will see the light of day. Count on us to challenge you and help you reach new territories, new customers and new opportunities.

03. Research and analysis

We don’t ask customers what they want, we find out. We optimize your resources through three pillars : you, your knowledge and your network, in order to achieve a concrete vision.
We get our hands dirty with an active vision of marketing and communication, crossing science, trends and weak signals. What do we like? Questioning certainties and connecting the dots to communicate with panache.

PS: If you’re a sports fan, we’ve adapted our approach too, replacing “getting your hands dirty” with “breaking a sweat.”

04. Solution identification

That’s our strength. Combining our sensitivities, our histories, our complementarities to exceed your expectations and adapt our actions to your vision. Our solutions tailored to your marketing goals are the result of a skillful blend of know-how and expertise, recognized both in France and internationally.

With us ? “To infinity and beyond”.

05. Operational and statistical tools

“Dream, but don’t let the dream be your master” is our motto. We use statistical tools to gauge and track actions taken, and to identify the expectations of the persona (your customer). We then measure performance against your objectives : increasing sales, launching new products or services, target a specific market, raising brand awareness, getting more people to sign up for your event or research project… all while respecting your vision and DNA. After all, as Seneca said, “No wind is favorable to one who does not know where he is going”.
We agree. And what about you?

06. Iteration: Do, Learn, Fail, Repeat

“Test, Test, Test”, while keeping in mind the criticisms and remarks of your audiences, whom you need to convince. Taking into account the iterative process means ensuring that you deliver the right message to the right audience on the right media. In short, co-construction is essential. And that’s our strength. We work with you and understand your needs. There’s no magic types of marketing and communications, even if our team is made up of very good druids.

07. And there's always a lemonade stand nearby.

“If life sends you lemons, make lemonade”. This is the credo of the best entrepreneurs. Let yourself be surprised, and keep an open mind when it comes to new digital marketing products and services, communication techniques and channels. The lemonade principle is based on the occurrence of an unexpected event which, thanks to the right entrepreneurial posture, leads to beneficial action. We help you pick up on “weak signals” and develop a positive attitude that triggers future opportunities, thanks to a well-honed communication strategy.