Starting a corporate video production company : how to do ?
Creating a corporate and scientific webseries: a complete guide for a Colgate group company
Context.
1. Corporate video production : creating a 4-episode series for Filorga
We designed and produced a 4-episode web series titled "Behind The Science" , showcasing Filorga’s scientific expertise. This corporate video project aimed to raise awareness about the brand's products and services, emphasizing its commitment to innovation in skincare. Broadcast across platforms such as YouTube, the series targeted a wide audience, building trust and engaging potential customers.
2. Choosing the right type of corporate video : storyboarding and pre-production process
Our team managed the corporate video production process by designing a detailed storyboard, writing scripts, and planning the pre-production phase. These steps ensured that every video type aligned with Filorga’s marketing videosand brand identity.
- Storyboarding allowed us to map out the sequences and visual structure of the episodes.
- Scriptwriting helped select key messages that resonate with the target audience, enabling us to tell a storyeffectively.
- Pre-production efforts streamlined the entire video creation process, ensuring the production team and cast and crew were aligned on objectives.
This stage is critical to ensuring consistency, relevance, and the overall success of the project.
3. Behind-the-scenes with our video production team in New York and Paris
The series was filmed across multiple filming locations, including New York and Paris, reflecting Filorga’s global footprint. This type of corporate video production emphasized the company’s international reach while connecting with diverse audiences.
Our production team coordinated every detail, from scheduling the number of filming days to managing cast and crew members. By ensuring seamless production, the episodes showcased Filorga's research centers and company culture, reinforcing its reputation as a leader in the medical cosmetics industry.
4. Post-production process : enhancing Filorga’s corporate videos with motion graphics
In the post-production phase, our team worked on:
- Video editing to refine the visual flow.
- Motion graphics and animation to simplify complex processes.
- Adding voiceovers and sound design for a professional, immersive feel.
This step brought the entire video project to life, ensuring it could captivate viewers while showcasing Filorga’s innovation. The result was high-quality video content that elevated the brand’s visibility and engaged customers and employees alike.
5. Maximizing impact with effective video marketing across platforms
We adapted the corporate video content to fit a variety of platforms, including social media, the Filorga website, and advertising campaigns. This multiplatform strategy increased the content’s return on investment and made the most of Filorga’s digital marketing efforts.
The Perceptiom agency has been working with FILORGA for over a year, delivering exceptional scientific communication and content creation. Their professionalism, scientific expertise, and passion ensure high-quality work. Friendly, responsive, and dedicated, they consistently exceed expectations.
