Perceptiom
Public relations

Media training: master key messages, excel in media interviews, and refine public speaking to become an inspiring spokesperson

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The ability to effectively communicate with the media is now a major asset for anyone looking to deliver a clear and convincing message. Whether you’re a business leader, scientific expert, researcher, spokesperson for an institution, or a professional in the nonprofit sector, chances are you’ll face situations where you need to respond to journalists, speak at a press conference, or […]

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Découvrez les conseils de Perceptiom pour votre communication sur le web
Communication, scientific-communication, SEO, Social media & digital, Website

5 ways to promote your research online with high standards

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The digital space offers a transformative opportunity for the healthcare sector, acting as a vital platform for sharinginsights and a powerful engine for growth. You may wonder, “Why is it so important to embrace digital?” The simple answer: it’s where your audience is—and where your competitors are already making strides. Online presence is no longer just a static storefront; it

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Un poster scientifique clair et bien réalisé
Branding & graphic design, scientific-communication

How to design an effective and attractive scientific poster ?

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Scientific research, no matter how remarkable, risks being overlooked without proper communication. In today’s competitive academic environment, a well-designed scientific poster is one of the most effective ways to share your findings and engage with peers during poster sessions. It combines key parts of a scientific poster—clear visuals, concise information, and structured content—to capture attention and facilitate meaningful discussions. A

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Choisir les bons outils en communication scientifique pour se démarquer !
Communication, scientific-communication

The best external science communication tools to stand out from the crowd !

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External communication is now an important aspect of researchers’ work, enabling them to share their scientific research with professionals and the general public. However, with the overwhelming amount of information available today, it’s increasingly difficult for science communicators to stand out and remain readable – especially when aiming to effectively communicate scientific knowledge to non-scientists. In this article, we show

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reussir presentation powerpoint perceptiom
Branding & graphic design

Our tips and tricks for a successful PowerPoint presentation !

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Whether you’re a decision-maker, scientist, or laboratory manager, effective communication is a crucial skill, especially in the realm of presentations. Too often, communication is treated as a low priority—“not the time, not the focus”—but neglecting it could mean missing opportunities to convey your ideas effectively. When communication, particularly scientific presentations, is well-executed, it sets you apart from the competition and

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Mieux communiquer en tant que scientifique, Perceptiom vous dit tout !
scientific-communication

10 Essential tips for successful science communication

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In 2025, an IPSOS-CEVIPOF study revealed that 77% of citizens surveyed felt neither more nor less confidence in science, highlighting a persistent gap in the public understanding of science. This underscores the crucial role of effective science communication in fostering trust in science and bridging the divide between the scientific community and society. How do you, as a scientist, communicate

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